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When a girl or a married woman visits a house, it is a sign of respect (in case of an elderly lady) or blessings (in case of a girl) to offer kumkuma to them when they leave. However, it is not offered to widows.

Men, women, girls, and boys also apply a dot on their forehead of red turmeric powder, when visiting a temple or during a pooja. Kumkuma at temples is found in heaps. People dip their thumb or ring finger into the heap and apply it on the forehead or between the eyebrows.

In most of India, married women apply red kumkuma to the parting of their hair above their forehead every day as a symbol of marriage. This is called vermilion, or in Hindi, sindoor. In India, many unmarried girls wear a bindi every day.